Choosing a business name can be one of the most difficult parts of starting a business because of the availability of the name or the domain. The company I have had since 2006 had just gone through a trademark suit that could have been won with a lot of litigation. I didn’t want to change the company name from Sensory Technology Consultants but because of the thought of expensive litigation we had to change.
I happened to find the domain available but only after extensive help from family and friends including a Facebook “Name my company” page. For DynaGrace Enterprises, I went to Business Name Generator. I started with my grandmother’s name, Olive Grace. I was like how many companies have that name. Well, it turns out a few have derivatives of that name. But then I liked Grace. Now I don’t share my middle name very often because my brother’s always used it when I tripped. But now that I am an adult I love the name and think it is beautiful.
So what did I want to portray in my company besides elegance and grace? Well, we aren’t dancers or ballerinas but I did want the feminine aspect in the name. What would make it better? How about a word meaning power or strength? So I went to the Thesaurus and entered “power”. I got several words, but one stood out, “dynamism”. Then I went to dictionary.reference.com and looked up the word “dyna”. The definition was perfect, a combining form meaning “power,” used in the formation of compound words.
A quick search on domain names revealed that dynagrace.com was available, and DynaGrace Enterprises was born. I felt incredibly lucky, and we had a meaningful name that combined into a great tagline, “Between POWER and GRACE lie EXCELLENCE.”
Coming up with a name turned out to be the easy part. After changing the name with the State of Utah, there were other things to consider especially in the realm of government contracting. I will outline those steps in a subsequent blog article.