Government contract awards need to meet socioeconomic goals. The fact that DynaGrace Enterprises (DGE) is both a Woman-Owned Small Business (WOSB) as well as an 8(a) makes DGE count in multiple socioeconomic categories for these objectives. Formal goals are in place by the Small Business Administration (SBA) to ensure small businesses, like DGE, especially those with socially and economically disadvantaged individuals, get work from the Government. Marketing the socioeconomic advantage to customers as a way for them to meet their SBA goals is an important marketing strategy. DGE utilizes several places to determine socioeconomic marketing targets:
- The SBA produces a scorecard for 24 agencies required to report the socioeconomic goals of their procurement activities. For Fiscal Year 2014 the document is titled FY 2014 Scorecard Summary by Prime Spend with Sub K and Plan Progress Document and is represented in the following graphic.
- Department of Defense
- Department of Energy
- Department of Veterans Affairs
- National Aeronautics and Space Administration
- National Science Foundation
- DGE utilizes the Small Business Dashboard to analyze potential marketing targets. The data can be up to 90 days delayed in posting, but it still gives a visual picture of socioeconomic percentage trends. The following represents a partial listing of this data. According to the Small Business Dashboard, DGE will target the following agencies:
- Department of Defense
- Department of Energy
- Department of Veterans Affairs
- National Aeronautics and Space Administration
- Agency for International Development
- Executive Office of the President
- Federal Energy Regulatory Commission
- Railroad Retirement Board
- Equal Employment Opportunity Commission
- Federal Trade Commission
- National Gallery of Art
- Agency for International Development
- National Transportation Safety Board
- Recovery Accountability and Transparency Board
- Department of Energy
- Department of Education
- Consumer Financial Protection Bureau
- Peace Corps
- Millennium Challenge Corporation
- Federal Energy Regulatory Commission
- Railroad Retirement Board
- Equal Employment Opportunity
- National Gallery of Art
- National Transportation Safety Board
| FY 2014 SBA Scorecard Summary |
According to the data, DGE should market the following agencies:
Agencies that did not meet their WOSB goals
Agencies that did not meet their SDB goals
Agencies that did not meet their WOSB goals
Agencies that did not meet their SDB goals
| Small Business Dashboard |